MANUFACTURING AND CONSTRUCTION
CONSUMER SERVICES (B2C)
Groupe Durasec streamlines customer follow-ups with CentrixOne CRM
Groupe Durasec has been providing residential and commercial products and services for foundation walls since 1992.
The company is a foundation expert for waterproofing, french drains, plumbing, foundation repair, and radon detection. Quality workmanship, top-of-the-range materials, and customized offers are the principles that have ensured their customers’ satisfaction for many years.
The Problem
During a training session with the Business Development Bank of Canada (BDC), Groupe Durasec grasped the importance of using a CRM to improve its customer service, facilitate its team’s work, and have a view on real-time data.
This is a big plus for customer follow-ups! We have access to the history of conversations between team members and the customer.
Challenges slowing down growth:
- Customer follow-ups were time and energy consuming
- Teamwork and information sharing was not easy
- Important data was not readily available or stored in the same place
- Manual tasks were adding to the workload
To contribute to the company’s sustainability and ensure business development, Groupe Durasec adopted the idea of implementing a CRM. They saw an opportunity to measure conversion rates, centralize information and make customer follow-ups more efficient.
The Solution
In November 2017, CentrixOne proposed a CRM solution that was easy to use, and easily synchronized with Groupe Durasec’s accounting software.
Centrix One stood out from its competitors due to its CRM integration with Acomba, and it enabled the automation of certain tasks.
The simplicity of the platform made it easy to onboard their five employees. Reminders for customer follow-ups throughout the sales funnel, and automated tasks such as email scheduling were significant benefits.
With Centrix One CRM, customer follow-ups and task management just got easier!
Results
Groupe Durasec is delighted with the possibilities offered by Centrix One CRM. The company plans to continue training to maximize the long-term use of the platform.
Problems have been addressed, and efficiency is high:
- Automatic reminders for customer follow-ups
- Optimized teamwork
- Data centralization
- Task automation
Since the implementation of CentrixOne CRM, follow-ups are not forgotten. They are more efficient with access to customer files and histories between team members. The automation of certain tasks allows for sales efforts to be concentrated in the right place.
It's easy to use: the platform is clear and uncluttered. We couldn't go without!
How can Centrix One CRM help you improve your customer relationships?
Choose CentrixOne CRM to ensure quality customer care. Automate tasks and focus your efforts on closing more deals.
